The equalization price: A measure of consumer-perceived brand equity (Q59120425)
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(P31) (Q13442814)
(P304) 23-45
(P407) (Q1860)
(P433) 1
(P478) 10
(P577) +1993-03-00T00:00:00Z
(P1433) (Q15755066)
(P1476) "The equalization price: A measure of consumer-perceived brand equity" (language: en)
(P2093) Joffre Swait́
Tulin Erdem
Jordan Louviere
Chris Dubelaar
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