Choice Based on Reasons: The Case of Attraction and Compromise Effects (Q56593081)
article by Itamar Simonson published September 1989 in Journal of Consumer Research
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(P1433) (Q1374574)
(P1476) "Choice Based on Reasons: The Case of Attraction and Compromise Effects" (language: en)
(P2093) Itamar Simonson
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description article by Itamar Simonson published September 1989 in Journal of Consumer Research

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