Choice Based on Reasons: The Case of Attraction and Compromise Effects
(Q56593081)
article by Itamar Simonson published September 1989 in Journal of Consumer Research
article by Itamar Simonson published September 1989 in Journal of Consumer Research
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Choice Based on Reasons: The Case of Attraction and Compromise Effects
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| description | article by Itamar Simonson published September 1989 in Journal of Consumer Research |
External Links
| (P356) |
10.1086/209205
|
| (P5875) |
24098601
|