What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment* (Q56484926)
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Current Data About What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*
(P31) (Q13442814)

(P50) (Q655590)
(P1545) 3
(P1932) Sendhil Mullainathan

(Q1805905)
(P1545) 1
(P1932) Marianne Bertrand

(Q723414)
(P1545) 2
(P1932) Dean Karlan

(P304) 263-305

(P433) 1

(P478) 125

(P577) +2010-02-00T00:00:00Z

(P921) (Q1283519)
(P887)

(P1433) (Q2066504)

(P1476) "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*" (language: en)

(P2093) Eldar Shafir
(P1545) 4

Jonathan Zinman
(P1545) 5

(P4510) (Q1283519)
(P887)

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External Links
(P356) 10.1162/QJEC.2010.125.1.263